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Nike on how setting an 'audacious goal' helped the brand work differently
Nike on how setting an 'audacious goal' helped the brand work differently

Eliud Kipchoge Two-Hour Nike Shoes - Inside Look
Eliud Kipchoge Two-Hour Nike Shoes - Inside Look

Is 'sub-two-hour' Nike marathon attempt just a clever marketing stunt? |  Athletics | The Guardian
Is 'sub-two-hour' Nike marathon attempt just a clever marketing stunt? | Athletics | The Guardian

Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ
Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ

It's Nike Versus Adidas in Race to Break a Two-Hour Marathon - Bloomberg
It's Nike Versus Adidas in Race to Break a Two-Hour Marathon - Bloomberg

Adidas Sets Aside Rivalry To Congratulate Nike And Eliud Kipchoge On  Breaking2 Attempt | The Drum
Adidas Sets Aside Rivalry To Congratulate Nike And Eliud Kipchoge On Breaking2 Attempt | The Drum

Breaking2: high-tech shoe for Nike's bid to break the two-hour marathon |  Running | The Guardian
Breaking2: high-tech shoe for Nike's bid to break the two-hour marathon | Running | The Guardian

The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED

Nike has finally revealed the secrets of its 1:59 marathon shoe | WIRED UK
Nike has finally revealed the secrets of its 1:59 marathon shoe | WIRED UK

Eliud Kipchoge runs fastest ever marathon but doesn't break world record  during Nike Breaking2 race | The Independent | The Independent
Eliud Kipchoge runs fastest ever marathon but doesn't break world record during Nike Breaking2 race | The Independent | The Independent

Eliud Kipchoge's record-breaking Nike shoes under scrutiny | CNN
Eliud Kipchoge's record-breaking Nike shoes under scrutiny | CNN

The Nike Air Zoom Alphafly Next% 2s Hold the Marathon World Record
The Nike Air Zoom Alphafly Next% 2s Hold the Marathon World Record

Athletes wear custom-engineered Nike trainers in attempt to break two-hour  marathon barrier
Athletes wear custom-engineered Nike trainers in attempt to break two-hour marathon barrier

The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED
The Epic Untold Story of Nike's Two Hour Marathon Attempt | WIRED

Nike Shoes Break Marathon Records Again | Running Shoes Guru
Nike Shoes Break Marathon Records Again | Running Shoes Guru

A step ahead? Nike's Vaporfly shoe is changing the marathon game – The  Virginian-Pilot
A step ahead? Nike's Vaporfly shoe is changing the marathon game – The Virginian-Pilot

Nike has finally revealed the secrets of its 1:59 marathon shoe | WIRED UK
Nike has finally revealed the secrets of its 1:59 marathon shoe | WIRED UK

Breaking2. Nike UK
Breaking2. Nike UK

Eliud Kipchoge Two-Hour Nike Shoes - Inside Look
Eliud Kipchoge Two-Hour Nike Shoes - Inside Look

Eliud Kipchoge Two-Hour Nike Shoes - Inside Look
Eliud Kipchoge Two-Hour Nike Shoes - Inside Look

Marathon Runner Eliud Kipchoge Broke 2-Hour Mark, but It Doesn't Count
Marathon Runner Eliud Kipchoge Broke 2-Hour Mark, but It Doesn't Count

Recreational Runners Stand to Benefit the Most From the Nike Vaporfly - WSJ
Recreational Runners Stand to Benefit the Most From the Nike Vaporfly - WSJ

Nike Vaporfly Shoes Make Runners Faster, but They're Controversial
Nike Vaporfly Shoes Make Runners Faster, but They're Controversial

Eliud Kipchoge Becomes First Person to Run Sub 2-Hour Marathon in Nike's  Next% | Complex
Eliud Kipchoge Becomes First Person to Run Sub 2-Hour Marathon in Nike's Next% | Complex

Nike's Breaking2 marathon attempt sets a new fastest marathon but missed  two hours by 25 seconds | WIRED UK
Nike's Breaking2 marathon attempt sets a new fastest marathon but missed two hours by 25 seconds | WIRED UK

Nike sub-two hour marathon attempt: Meet the runners - Sports Illustrated
Nike sub-two hour marathon attempt: Meet the runners - Sports Illustrated

Nike 2-hour marathon record - Washington Post
Nike 2-hour marathon record - Washington Post