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Nike and United Airlines: A Paid, Owned and Earned Media Tale
Morning Consult on Twitter: "NEW: Nike brand tracking data reveals purchasing consideration is on the rise among certain demographic groups: https://t.co/Gv5nCUAxyN https://t.co/8R5fz6cfIg" / Twitter
Nike's controversial campaign plays well with key target demographic | YouGov
Nike Sustains Swift Reputation Hit Following Kaepernick Ad
Demographic Segmentation Can Cover Up Real Customer Differences: A Case Study
Nike Market Segmentation, Targeting, and Positioning | EdrawMind
Product Showcase: Nike vs. Asics - People Pattern
Colin Kaepernick more popular among Nike customers than with the general public | YouGov
Americans who own Nike brand apparel, accessories, and footwear 2018, by income | Statista